When designing flex into roles, make sure you make the viable options fair, consistent and open to all. People want increased flexibility for a whole range of reasons. If there is one thing this pandemic is revealing is that that people are reflecting on what is important in their lives.
Recent research by the UK government found that jobs promoted with flexibility had a 30% uplift in applications. Our own studies with companies on the RoleMapper platform found that jobs designed and promoted with flexibility generate a 125% increase in female candidates and an 80% increase in quality of hiring (based on the CV-to-hire ratio).